about us

Niche is a woman-owned business with six years of serving our customers, and continuing to grow. We opened in 2013 in Boston’s South End to address the need for a local plant shop catering to folks living in the city. Our mission is to develop a selection of plants that excite and inspire our customers, but also meet the practical needs of urban living (hello, low light!). To complement our curated selection of tropicals, succulents, and airplants, we carry unique planters and hand-made ceramics, including our new custom lines. 

There are currently two locations serving Boston and Cambridge, as well as a newly opened distribution center and studio in Norwood, MA. We have been honored to receive a number of Best of Boston and Improper Bostonian awards, but want to continue evolving and offering our customers the best possible experience. Our team is responsible for keeping our plants and customers happy, informed, and for contributing to our overall goal of helping people choose and understand the care for their plants! We are looking for individuals who care deeply about plants and connecting plants to people.

Send resumes and letter of interest to info@nicheplantshop.com.

Shift Leader


Shift Leader’s primary objective is to support the Store Director in maintaining the store operations, inventory management, and customer engagement. As a leader within the company, you will be expected to take an active role in back of house and front of house operations, from composting to register to creative input.This position requires quick, critical thinking and heavy lifting. You will work closely with the Store Director to ensure smooth day to day operations, and make creative contributions through signage and programming. 

Shift Leader Qualities: 

  • Passionate about customer experience and plant education

  • A positive attitude and ability to work within a team

  • Organized and able to set goals and follow through with action

  • Flexible and able to move between very different tasks quickly

  • Willing to take initiative and anticipate necessary tasks

  • Detail-oriented and able to bring a careful eye to all tasks

Job Description: 

The Shift Leader will report to the Store Director and assist in all ways possible to ensure operational efficiency, exceptional customer service and experience, and supporting other team members. The position will have a role in the following areas :


  • Oversee Plant + People Team members and ensure they feel empowered and informed to excel in customer service and store maintenance responsibilities

Communications + Cultivating Community

  • Brainstorm and create content for that responds to and conveys store activity and customer interests (i.e.: highlighting new plants and their care, common questions from customers)

  • Create and teach courses on plant care topics for the store and community

  • Communicate and collaborate with the store team on classes, creative tasks and content

Customer Care

  • Customer service: Making sure the customer is greeted, feels welcomed to ask questions
    and leaves more informed than when they came in

Cleaning and Maintenance

  • In addition to regular shop cleaning, team members must also coordinate composting,
    and recycling through through multiple vendors

Plant Care

  • Keep plants in the store looking their best: Rotate and redistribute inventory when needed.
    Pruning, watering, misting, and repotting as instructed by Store Director

Inventory and Supplies Management

  • Merchandise new inventory, applying product labels, and manage inventory counts

  • Create in-store signage call-outs as needed

Qualifications and Experience: 

  • Minimum work experience 1 year in retail sales, horticulture, customer service, or other relevant experience

  • Bachelor’s degree in business, marketing or horticulture, or other relevant education

  • Experience with houseplants and their care

  • Ability to quickly communicate horticultural information in writing

  • Working knowledge of spread sheet management using Excel and/or Numbers

  • Energetic and able to bend, lift, and move heavy items in tight spaces

  • Willingness to occasionally drive the company van preferred

  • Must be able to work between 30 - 40 hours per week, evenings and weekend work required

  • Teaching and class organization experience preferred


  • Hourly rate starting at $15.50

  • Health and Dental Benefits

  • Employee Discount